Primary Music is an Israeli independent record label ('Indie'), specializing in World Music, New Age, Lounge and Ambient. Primary Music is located in Tel Aviv, Israel.

Contents
1 Establishment
2 The Label Expands
3 Artists
4 Albums
5 World Music and Primary Music
6 Israel as a great nation for World Music
7 Working ethics as an independent label
8 Primary Music in the world

Establishment
In September 2003, having quit her former label, World Music Singer 'Suzy' established Primary Music as an independent label. Her goal was to create a personal label that can promote her music according to her own artistic perception.

The Label Expands
However, what was meant-to-be a solo stage for one artist, quickly became a loadstone for many other leading 'World Music' artists. Besides Suzy, stood 'Essev Bar' (with their latest album 'Almora' produced by Primary Music), the Bayit Chadash community - Rabbi Mordechai Gafni, Gabriel Meyer and Avishai Bar Natan (with their debut 'Spirit Isreal'), Arabic Rock Band - 'Khalas', well known composer Uri Ophir (with his meditation project - 'Kwan Se Om') and Margalit Matitiahu (the poet of a new original Ladino album by Suzy - 'Aromas Y Memorias'). For a certain period the label has worked with other leading musicians; such as Israeli-French singer Orlika, Udi Ben Cnaan, Tomer Ben Ari, David Broza and others. The artists of Primary Music, together represent as a wide variety of Israeli World Music network.

Artists
These artists have released recordings/participated in productions by Primary Music:
Suzy
Margalit Matitiahu
Essev Bar
Uri Ophir (composer)
Nissim Amon (Zen Master)
Rabbi Gafni (as head of Bayit Chadash)
Gabriel Meyer Halevy
Avishai Bar Natan
Tomer Ben Ari
Udi Ben Cnaan
Khalas
David Broza

Albums
These are some of the albums on Primary Music's Catalogue:
Suzy- Herencia (Heritage)
Suzy- Estos Y Munchos (Manny happy returns)
Suzy- Judeo Spanish (Ladino) collection
Suzy and Margalit Matitiahu- Aromas Y Memorias (Aromas & Memories)
Essev Bar- Almora
Bayit Chadash- Spirit Isreal
Uri Ophir, Nissim Amon- Kwan Se om

World Music and Primary Music
World Music is the ideological and traditional music of ethnic groups that sing in their native tongue. It's uniqueness is formed through preservation of the culture and the past, while creating something new. Lately, this musical genre is becoming more and more popular, giving listeners the chance to really explore foreign cultures, by means they can always relate to - music. World Music from Israel has become a first class national treasure, gathering enormous popularity amongst the world public thirsty for new, unique and original voices. The name 'Primary Music' comes from the belief that a man's primal basis, is his culture. Primary Music aims to introduce these different cultures through it's artists. Primary Music's Artists are joined together for promoting ideas of preservation aside along with innovation.

Israel as a great nation for World Music
Israel, a melting pot for over 70 cultures, traditions and languages, some going back to the dawn of human culture, is an inexhaustible source for World Music, which is developed quite impressively while taking a place of honor on local stages. Many nations are curious about foreign cultures, and therefore there is an open ear worldwide for these artists, and not only locally. This almost impossible mixture within the Israeli society, gives birth to special, innovative creations, due to their being both origin-saturated and original.

Working ethics as an independent label
Inside Israel, Primary Music's records are being distributed through 'Helicon' (One of the three majors in Israel besides 'Hed Arzi' and 'NMC'), and worldwide- using through digital and physical means. The label encourages a flourishing cooperation with other labels, music companies and artists from across the world; among them are Pasion Turca, Atoll Music, Arc Music, Clubstar GMBH and EMI Music Publishing. Primary Music's albums are distributed all over the world, while songs and tracks from the label's Repertoire are being offered for licensing and therefore appear in many World Music compilations all over the world.

Primary Music in the world
Ever since October 2004, Primary Music has been representing it's artists worldwide attending professional conventions such as Womex, Midem, Strictly Mundial, Babel Med and others.